Privacy Policy
Contents
This policy explains what personal information Loops Marketing, Inc. collects when you use https://loopsmarketing.com, why we collect it, who we share it with, and the choices you have. We have tried to write it in plain language rather than legal shorthand.
1. Who we are
Loops Marketing, Inc. ("we", "us", "our") operates https://loopsmarketing.com (the "Site"). For the purposes of the UK and EU General Data Protection Regulation, we are the data controller for the personal information described in this policy.
You can reach us at:
Loops Marketing, Inc.655 Minnewawa Ave #275, Clovis, CA, USA
Email: support@loopsmarketing.com
Phone: (559) 372-9101
2. Information we collect
Information you give us
- Contact details such as your name, email address, phone number and postal address, when you fill in a form, request a quote, subscribe to a mailing list or contact us.
- Message content, meaning whatever you choose to write to us in a form, email or chat.
- Account details such as a username and password, if the Site offers accounts.
- Transaction details such as items purchased, billing and delivery addresses, and order history, if the Site sells anything. Card details are handled by our payment provider and are not stored by us.
Information we collect automatically
- Device and connection data including IP address, browser type and version, operating system, screen size and language.
- Usage data including the pages you view, the links you click, how long you spend on a page, and the site you arrived from.
- Cookie data, described in section 5. Analytics and advertising cookies are only set if you consent to them.
Information from other sources
- Analytics and advertising partners, where you have consented to those cookies.
- Social media platforms, if you interact with our pages or click through from an ad.
- Service providers who help us deliver, secure or measure the Site.
3. How we use your information
- To operate the Site, keep it secure, and fix problems with it.
- To respond to your enquiries and provide the services or products you ask for.
- To process orders, payments, deliveries and returns, where applicable.
- To send you marketing communications where you have asked for them or where we are otherwise permitted to, and always with a way to unsubscribe.
- To understand how the Site is used so we can improve it, where you have consented to analytics cookies.
- To measure and improve our advertising, where you have consented to marketing cookies.
- To meet our legal, tax and accounting obligations, and to establish or defend legal claims.
We do not use your personal information to make decisions about you by automated means that produce legal or similarly significant effects.
4. Legal bases
If you are in the UK, EU or another jurisdiction with equivalent law, we rely on the following legal bases:
| Purpose | Legal basis |
|---|---|
| Running and securing the Site | Legitimate interests: keeping our service available, functional and safe from abuse |
| Responding to enquiries | Legitimate interests, or steps taken at your request before entering a contract |
| Fulfilling orders | Performance of a contract with you |
| Analytics and advertising cookies | Consent, which you may withdraw at any time |
| Marketing emails | Consent, or legitimate interests where permitted for existing customers |
| Record keeping and legal compliance | Legal obligation, and legitimate interests in defending claims |
5. Cookies and tracking
Cookies are small text files placed on your device when you visit a website. We also use similar technologies such as pixels, tags and local storage. In this policy, "cookies" covers all of them.
Your choice
When you first visit the Site you are shown a cookie banner. Nothing other than strictly necessary cookies is loaded until you make a choice. If you refuse, no analytics or advertising cookies are set and the scripts that would set them are never loaded.
You can change your mind at any time by opening cookie settings. Withdrawing consent is as easy as giving it, and does not affect the lawfulness of anything done before you withdrew it.
Categories we use
| Category | What it does | Consent |
|---|---|---|
| Necessary | Required for the Site to work. Page navigation, security, load balancing, remembering the contents of a cart, and storing your cookie choice itself. | Not required |
| Preferences | Remembers choices you make, such as language, region or layout, so the Site looks the way you left it. | Required |
| Analytics | Helps us understand how visitors use the Site in aggregate, so we can find broken pages and improve content. | Required |
| Marketing | Used to show you relevant advertising on this Site and elsewhere, and to measure how those adverts perform. | Required |
Cookies used on this Site
| Name | Provider | Purpose | Category | Expires |
|---|---|---|---|---|
| __cf_bm | Cloudflare | Distinguishes humans from bots | Necessary | 30 minutes |
| loops_cc | This site | Stores your cookie preferences | Necessary | 1 year |
| _ga | Google Analytics | Distinguishes unique visitors | Analytics | 13 months |
| _ga_* | Google Analytics | Maintains session state for a specific property | Analytics | 13 months |
| _gat | Google Analytics | Limits the rate of requests sent to Analytics | Analytics | 1 minutes |
| _gid | Google Analytics | Distinguishes unique visitors | Analytics | 24 hours |
| test_cookie | Google DoubleClick | Checks whether the browser supports cookies | Marketing | 15 minutes |
Browser controls
Most browsers let you block or delete cookies through their settings. Blocking all cookies will stop parts of the Site from working. Where your browser sends a Global Privacy Control signal, we treat it as a valid request to opt out of the sale or sharing of personal information where that applies to you.
6. Who we share information with
We do not sell your personal information in the everyday sense of the word. Some US state laws define "sale" and "sharing" more broadly to include disclosures for cross-context behavioural advertising. Where that applies, section 11 explains your options.
We share personal information with:
- Service providers who host the Site, deliver email, process payments, provide customer support tooling, and similar. They act on our instructions and may only use the information to provide their service.
- Analytics providers, where you have consented to analytics cookies.
- Advertising partners, where you have consented to marketing cookies. These partners may combine what they collect on the Site with information they already hold about you.
- Professional advisers such as accountants and lawyers, where necessary.
- Authorities, where we are legally required to disclose information, or where we need to establish or defend legal claims.
- A buyer or successor, if the business is sold, merged or reorganised.
7. International transfers
Some of our providers are based outside your country, including in the United States. Where we transfer personal information out of the UK or European Economic Area, we rely on an adequacy decision where one exists, or on Standard Contractual Clauses or the UK International Data Transfer Addendum together with an assessment of the safeguards in place. You can ask us for details using the contact information in section 15.
8. How long we keep information
We keep personal information only as long as we need it for the purpose we collected it, then delete it or anonymise it. In practice:
| Information | Typical retention |
|---|---|
| Enquiries and correspondence | 24 months from our last contact with you |
| Customer and order records | 7 years, or longer where tax law requires |
| Marketing list membership | Until you unsubscribe, then a suppression record so we do not contact you again |
| Analytics data | 14 months |
| Your cookie consent record | 12 months, then we ask again |
9. Security
We use appropriate technical and organisational measures to protect personal information, including encryption in transit, access controls, and limiting access to staff who need it. No website or transmission method is completely secure, so we cannot guarantee absolute security. If a breach occurs that is likely to result in a risk to your rights, we will notify the relevant regulator and, where required, you.
10. Your rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you and receive a copy.
- Correct information that is inaccurate or incomplete.
- Delete your information, in certain circumstances.
- Object to processing based on our legitimate interests, and to direct marketing at any time.
- Restrict processing while a concern is being resolved.
- Portability, meaning a machine-readable copy of information you gave us.
- Withdraw consent at any time, including cookie consent, without affecting processing carried out before you withdrew it.
To exercise any of these, email support@loopsmarketing.com. We will respond within one month, and will tell you if we need longer. We may ask you to verify your identity first. There is no charge unless a request is manifestly unfounded or excessive.
If you are in the UK or EU and you are unhappy with how we have handled your information, you may complain to your national data protection authority. In the UK that is the Information Commissioner's Office at ico.org.uk. We would appreciate the chance to address it first.
11. US state privacy rights
If you are a resident of California, Colorado, Connecticut, Virginia or another state with a comprehensive privacy law, you may have the right to know what personal information we collect and disclose, to request deletion or correction, to opt out of targeted advertising and of the sale or sharing of personal information, and not to be discriminated against for exercising those rights.
In the previous twelve months we may have collected identifiers, commercial information, internet activity information and inferences, as those terms are used in California law, for the purposes described in section 3. We may have disclosed internet activity information to advertising partners for cross-context behavioural advertising where you consented to marketing cookies.
You can opt out at any time through cookie settings, by enabling a Global Privacy Control signal in your browser, or by emailing support@loopsmarketing.com. An authorised agent may submit a request on your behalf with proof of authorisation. We do not knowingly sell or share the personal information of anyone under 16.
12. Children
The Site is not directed at children under 16 and we do not knowingly collect their personal information. If you believe a child has given us information, contact us at support@loopsmarketing.com and we will delete it.
13. Third-party sites
The Site may link to sites we do not control. This policy does not apply to them, and we are not responsible for their content or their handling of your information. Check their own privacy policies before providing personal information.
14. Changes to this policy
We may update this policy as our practices or the law changes. The date at the top shows when it was last revised. If we make a material change, we will give prominent notice on the Site and, where the change affects cookies, ask for your consent again.
15. Contact us
For anything relating to this policy or your personal information:
Loops Marketing, Inc.655 Minnewawa Ave #275, Clovis, CA, USA
Email: support@loopsmarketing.com
Phone: (559) 372-9101